Web Survey Bibliography
Relevance & Research Question: Research questions increase in complexity and surveys become more demanding for respondents. In cases where respondents are required to provide burdensome information an extra incentive can help to increase the response rate towards this type of questions. The presented research focuses on incentive type and height and potential impact on response rates for such burdensome information.
Methods & Data: At the beginning of a 20-minute online survey with panel points as incentive after completion, respondents of a commercial panel were asked to provide specific information from their vehicle registration documents (VRD). In a 5x4 design 5,422 people were randomly offered incentives and instructed in various ways to increase the share of respondents providing certain codes from their VRD instead of manually entering information about their car. Incentives were a) panel-points b) raffle with the winner informed at the end of the survey c) raffle with the winner informed four weeks after the survey, d) a choice of the three prior incentives and e) no incentive. If panel points were involved, subgroups were built offering 1 to 4 points.
Results: Respondents who used data from their VRD on average needed 3 minutes longer to complete the survey. Different instructions had no impact on the experiment’s outcome. Compared to the “no incentive”-condition, monetary incentives increased the rate of VRD-used from 37.5 % to 47.3 %. The incentives’ impact was independent of respondents’ gender, age and number of points awarded. Respondents driving “premium brand”-cars reacted least on incentives, indicating a correlation between likeliness to react on incentives and economic situation (within the tested range of incentives).
Added Value: The study is the first study to investigate the impact of incentives offered for specific actions within a survey. It shows that incentives can significantly increase the response rate for burdensome information within a survey and that the incentive’s height does not significantly impact the response rate. The findings also indicate that monetary incentives effectiveness depends on the respondents’ economic situation. A raffle is economically the most efficient incentive but requires further investigation on long term effects on response rates.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - 2014 (234)
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- Modelling ”don’t know” responses in rating scales; 2014; Manisera, M., Zuccolotto, P.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives...; 2014; LaRose, R., Tsai, H. S.
- The accuracy of self-reported medical history: A preliminary analysis of the promise of internet-based...; 2014; Kelstrup, A. M., Juillerat, P., Korzenik, J.
- Panel Attrition - Separating Stayers, Fast Attriters, Gradual Attriters, and Lurkers; 2014; Lugtig, P. J.
- Dropout Rates and Response Times of an Occupation Search Tree in a Web Survey; 2014; Tijdens, K. G.
- The use of within-subject experiments for estimating measurement effects in mixed-mode surveys ; 2014; Klausch, L. T., Schouten, B., Hox, J.
- Improving the Representativeness of Online Surveys ; 2014; Henning, J.
- GESIS Panel: Sample and Recruitment; 2014
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation...; 2014; Tijdens, K. G., Steinmetz, S., de Pedraza, P., Serrano, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys; 2014; Wetzelhuetter, D.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Distress Tolerance as a Predictor of Risky and Aggressive Driving; 2014; Beck, K. H., Ali, B., Daughters, S. B.
- African-American breast cancer survivors’ preferences for various types of physical activity interventions...; 2014; Paxton, R., Nayak, P., Taylor, W., Chang, S., Courneya, K., Schover, L., Hodges, K., Jones, L.
- Measuring well-being: An analysis of different response scales; 2014; van Beuningen, J., van der Houwen, K., Moonen, L.
- The impact of contact effort and interviewer performance on mode-specific nonresponse and measurement...; 2014; Schouten, B., Cobben, F., van der Laan, J., Arends, J.
- Topic sensitivity and research design: effects on internet survey respondents' motives; 2014; Albaum, G., Roster, C. A., Smith, S. M.
- Improving Survey Methods: Lessons from Recent Research; 2014; Engel, U., Jann, B., Lynn, P., Scherpenzeel, A., Sturgis, P.
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Beauty is more than screen deep: Improving the web survey respondent experience through socially-present...; 2014; Casey, T. W., Poropat, A.